Thursday, July 16, 2009

Pumps & Pleats: 21st century jellies are here

Story and photos by Michèle De Meglio

Knee-high rain boots with quirky prints are a surefire way to keep fashionistas dry in a thunderstorm but they’re too big and bulky for summer months. So what should gals wear during an August downpour?

Cheap flip-flops are a good bet but they slip and slide on wet streets, and drenching rhinestone-encrusted leather sandals is out of the question.

Fortunately for style mavens, there’s a chic waterproof shoe that’s perfect for warm weather — jellies.

No, these are not the same plastic jellies you wore as a kid. These bad boys come as sweet ballerina flats, gladiator sandals and even peep-toe pumps.

Even more fortunately for Brooklyn’s ladies, the biggest and best collection of these über cool jellies is located in Carroll Gardens.

Epaulet, a women’s and men’s apparel shop that’s a favorite haunt of “What Not to Wear” fashion guru Stacy London, boasts a jam-packed inventory of Melissa jellies.

These babies are made in Brazil from natural and sustainable rubber and some are designed in collaboration with Vivienne Westwood. You know, she created Carrie’s wedding gown in the “Sex and the City” movie! Even SJP would approve!

Probably the most popular style is the $149 Westwood-Melissa collabo dubbed Lady Dragon. In shades of pearl, salmon and yellow, the sling-back offers a dainty peep-toe cutout and a massive plastic heart in red or black. These pumps are so syrupy sweet that they’ve even been worn by brides on their wedding day.

For an edgier feel, there’s another Westwood design — the $119 three-strap gladiator sandal in rich copper or lovely lilac.

I’m going for the $79 ballerina flat with a zig zag open weave of rad rubber ribbons. It kinda looks like you have spaghetti on your feet. But in a good way!

Now, anyone who has ever worn jellies knows that your feet sometimes sweat against the rubber. But the soles on Melissa shoes feel less like plastic and more like regular footwear inserts, which means a lower possibility of perspiration. Score!

These jellies are so cute and functional that there’s only one thing to say — rain, rain, don’t go away!

Epaulet is located at 231 Smith Street. For hours, call 718-522-3800 or visit

Michèle De Meglio is a native Brooklynite addicted to all things chic. Check out Pumps & Pleats each week for more adventures as she scours the borough for fab duds and accessories.


Shante101,  July 20, 2009 at 4:16 PM  

I'm gonna get me some jellies and rock 'em at the beach y'all!

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